![]() How does he weed through those choices? Well, one of the first ways is all about marketing. When a golfer walks in a golf store he is literally bombarded with an overwhelming amount of choices. Will Golfers Take More Callaway Clubs Off The Rack in 2013? The real trick isn’t having clubs that perform (it should be, but it’s not), because nobody will know they perform unless you tell them a story that convinces them to take one off the rack. We wanted to know what their story is going to be in 2013 and for the future.Ĭause let’s face it, in our opinion they already have clubs that have been performing at the top of their class the last couple years, the area we think they have been missing the boat is telling the story to the consumer. So, while we were definitely interested in checking out all the new equipment we were actually just as interested to see what they had planned to change the minds of our readers and consumers regarding the Callaway brand. ![]() Callaway is going through a major transition to say the least right now. A good portion of the MyGolfSpy staff just got back from Callaway Golf…where we got to see the entire 2013 line-up.
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